a research on industrial distribution network of iran

the main objective of this article is to present the result of a research on industrial distribution network in iran which for the first time is being carried out for the purpose of recognizing the industrial goods distribution network, estimation of the volume of transaction in each case, and to study the impact of certain elements. the factors and variables which their impact on the volume of transactions in distri bution channels were studied are: the kind of industry, the kind of consumption, the nature of goods and the their unit value. one of the interesting results ot this study is the very fact that inspite of the western countries, especially usa, the industrial goods in iran through direct distribution network are transacted three times more than the indirect distribution network. also the research demonstrates that excepct the kind of consumption, all the major variable involved in this study have meaningful effect on the volume of transactions with in distribution channels. suggestions for further researches also have been offered as a result